Tuesday, 30 September 2014

Homework- Aspects of the film chain (Shanai)

Production
The stages of producing a film:
·         Making a film starts with an inspiration which can come from anywhere and anything that can spark an idea/ story.
·         The idea is then turned into a final script for production, the producer has to pitch their treatment and use persuasion to get the budget for the development of the script.
·         First the screenwriter needs to make a synopsis,  the producer and screenwriter then decide on the final written screenplay.
·         After script is complete, director and producer decide who to cast for the movie and how they want to film, e.g. location, usually well known stars are attached.
·         Producers need to secure enough funding to make a high standard film, producers may have to travel to secure the investment needed.
·         Once financing is secured, full cast and crew are hired, detailed preparation for the shoot begins, all heads of department are hired, and pre- production begins
·         Shooting begins and funding is released.
·         Post production- as soon as raw footage and sound are available, editor turns it into scenes and puts it together
·         Whilst film is in post, producer secures services of sales agent to sell the film to the distributor, to help sell film to public
·         Distributors plan marketing and selling, keeping audience in mind, the marketing team runs test screenings to see how film is received
·         A high profile premier is used to launch the film to public, if successful in cinemas it’s made into a sought- after product, which can be sold through DVD ect.

Independent Production: A production over which an artist maintains complete creative, artistic, and editorial control

Distribution
Distribution: distribution describes the delivery or distribution of media content such as audio, video, software and video games usually over an online delivery medium, such as the Internet, without the use of physical media.
Traditional- movie theatre, video, DVD, television                                                                                   Modern- video on demand, streaming, Blu- ray disc, home cinema, downloads
A film festival is an organised, extended presentation of films in one or more cinemas or screening venues, usually in a single city or region. Increasingly, film festivals show some films outdoors
The standard release routine for a movie is regulated by a  "release windows" which is a strategy to keep different instances of a movie from competing with each other,[8] allowing the movie to take advantage of different markets (cinema, home video, TV, etc.) at different times.

Distribution is essential to the film chain because they sell the film to the public, they handle marketing and selling, and its importance public is aware of the film.

Marketing
Marketing and distribution may seem similar but they are different. Marketing is about targeting the audience for a certain film, and advertising a film whereas, distribution is used to connect things to people.
Sometimes films are promoted in a different language to an audience that doesn’t speak English for example, so trailers may be in a different language.
Exhibition
The audience gets to see films through different types of media such as; cinema, television, streaming, YouTube, DVD, home cinema ECT.
The box office for a film is where tickets are sold to the public, and this tells them how much their production has made.
The movie distributor gets majority of the sales the film has made, and the rest goes to the production team. Cinemas make their money through sales of tickets and concessions sold. Cinemas can encourage the public by advertising films through posters and massive cardboard cut ins in the movies, also by having special offers like ‘orange Wednesday’.
Ancillary markets are non-theatrical markets for feature films, like home video, television ect.

Other
BFI is the British Film Institute; they encourage the development of the arts of film, television and the moving image throughout the United Kingdom,

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