group 12: November 2014

Wednesday, 12 November 2014

HoneyTrap - Marketing

Target Audience: 15+
Online/Offline marketing: Facebook, Twitter, trailer on YouTube, website, vimeo.
Examples of synergy: posters, website, twitter page.
This is because they use the same font and design throughout their various use of online and offline marketing strategies.
Marketing tools: Fundraising, creating a fan base website, festivals and uploading aspects of their movie on social media websites.
Would it appeal to national audience?
I think it would because it will aware the audience of what kind of violence can be carried around the corners. Furthermore it will inform them more about the 'famous' gang culture.

Tuesday, 11 November 2014

HoneyTrap - Distribution

Distributed by Anchor Bay

Other film they have distributed is Top Girl

Type if released: National/Local as its an indie type film.

Honeytrap - production

PRODUCTION

Director - Rebbecca Jonson
Producer- Amy Gardner and Sarah sulick
budget- raised £8,560
Why this story ? - Honeytrap is based on a true story and it relates the teenagers living in that particular area also Rebbecca Jonson wanted to highlight young people can commit crimes she wanted to rise awareness.
how was the producer found ? - Through Rebbecca links with Sarah sulick
How was funds raised ? - They had an online campaign and funding form the UK film council to raise funds for their film.
looking for the cast - Rebbecca used agency , theatres , street casting ( cheaper , realistic )

this is a list of the directors collaborations

Technonlogy used - When filming Honeytrap the crew used high def cameras and AM IV HT still camera's.
The film was mde in the uk in london , brixton .

Honeyrap - Exhibition

Exhibition

Where is it being released ? - BFI film festival other festivals
when is it being released ? - 17 October - public will be able to watch in 2015
what kinda of cinema is it being released in? - Independent cinema
how many screen has it been shown on? - this is a restricted number
how successful is the film ? - lots of will will see in at the BFI festival

Honeytrap - Marketing

MARKETING

Examples of cross media convergency - there where no examples
Target audience - young people with an age between 15-25
Marketing tools - Twitter , Facebook , Web page , You tube , vemo
Social inclusion of the film - as everything is centred around young people this allows promoting ans marketing it to the audience be easier as they know what kinda of marketing technicswill appeal to young people.
Why would Honeytrap appeal to its audience? - As it is based on a true story in that area where it looks at gang culture it is about our society this will get people intrigued .
Examples of Synergy - Honeyrap has the same poster/ logo shown at all festivals the film is played at.
BFI role in promoting the film - as the BFI has lots of viewers and it is the largest public film event in more than 50 countries Honeytrap gets a lot of exploitation while the film is playing this is a huge benefit

Honeytrap- Distribution

Distribution

Distributor of the film - Anchor Bay
Other films they have distributed - Top girl
Type of release - National

HoneyTrap - Exhibition

HoneyTrap - Exhibition

The HoneyTrap is being released nationally and sold to independent film companies on the 17th Ocotber 2014 and it will also be shown to the BFI.

it will be available for the public to watch sometime in February 2015

It will be released in independent cinemas as its an indie type film and the film has been nominated for awards and it was awarded development funding as well.

It has been to sent to the BFI film festival so it can allow people to be aware of the film and also watch it when it's released in 2015.

HoneyTrap - Production

Director: Rebecca Johnson Producer: Sarah Sulick

Rebecca Johnson had chosen to produce this movie because it was a real life event so she wanted to raise awareness that young people can be involved in violent offences.

Bright Pictures and Fierce production are the production company of this movie and Rebecca Johnson had found a producer for the film via the link of Sarah Sulick.

They managed to raise funds for this film by their crowd funding websites on indigogo and support from other businesses. they had raised approximately $75,000 and their budget was just under a million.

They found their cast by using the street casting method as it's more cheaper and authentic, furthermore they had also find their other staff in agencies, community centres, theatres and schools.

Rebecca Johnson collaborated with: David Raedeker, Tracey Granger and Julie Fawcett.

The technology used are ATR which automate dialogue replacement and NO convergence has been used.

The film is located in Brixton, this is where the real life event occurred.

Honeytrap Marketing

Marketing

Target Audience: urban adults 25+/urban young people (15-25)

BFI is one of the largest film events, so it's a good platform to use.

Marketing tool- fundraising, production, festivals and social media

Examples of synergy: posters, websites, Facebook page have same colours and designs.

link to trailer: https://www.youtube.com/watch?v=hHfCeClJEFI

Honeytrap Exchange

Exchange

The film is being released Locally/nationally

It will appeal to a national audience as it has elements of British Society:

"...powerful film tackling the subject on gang culture through teenage girl eyes".

The film was shown on 17th October 2014 to BFI, and will be released February 2015

It will be released in independent cinemas, but cinema screening will be restricted due to it being independent.

The film has been nominated for awards and it was awarded development funding.

Honeytrap Production

Production

Director: Rebecca Johnson.

Produced by: Sarah Sulick, and a collaboration between Bright Pictured and Fierce Productions.

Rebecca Johnson found the Producer for the film through the link with Sarah Sulick.

The story was inspired by true events and this particular story was chosen to raise awareness.

They raised the funds for the film by Crowdsourcing and they were awarded development funding from UK filming council. They raised approx. $75,000.

They found the film cast by using street casting (It's more authentic and cheaper) and searching though agencies, communities, schools.

Director collaborated with: David Raedeker (Director of photography), Tracey Granger (Editor), Julie Fawcett.

Location: Set in Brixton, where true events took place.

Technology: ATR- automated dialogue replacement

No convergence.

Sunday, 9 November 2014

Honey Trap - Exhibition

Exhibition

Where is the film being released?

nationwide, sold to independent film companies. October 17th 2014, shown to the BFI.

When is the film being released?

Early next year, February 2015

In which cinema's is the film being released?

Independent cinema's

How many cinemas are screening the film?

restricted due to it being independent

How successful is the film to date?

awarded development, funded and nominated for awards

Honey Trap - Marketing

Marketing

Who is the target audience?

Urban adults - 25+

Urban young people (15 - 25)

List the different marketing tools that have been used to promote the film to different audiences?

Fundraising
Production and festivals
Social Media

How has the social inclusion aspect of the film helped to promote and market it to audiences?

Because it's focus is on young people and the roles are played by young people, the audience is going to likely be for young people. This means young people will want to go and see the film

Why would this film appeal to a national audience?

It shows what happens around the suburbs. "Gripping and powerful film tackling the subject of gang culture through teenage girl eyes"

Are there examples of synergy with other products/merchandise?

all posters, websites and facebook page had same colours and designs

What is the role of the BFI London FIlm Festival in promoting the film-maker?

Due to it being the largest public film event screening for more than 300 documentaries in 50 countries it is a good platform to use.

Honey Trap - Distribution

Distribution

Who was the distributor of the film?

Ann Cobay

What other films have they distributed?

Honey Trap - Production

Production

Who directed HoneyTrap?
Rebecca Johnson

Why did the director choose to tell this particular story? Where is the story or idea from and wh is it topical?
It's based on a real story and was made to raise awareness of what had happened.

Who produced the film?
Sarah Sulik, Bright Pictures and Fierce Productions

How did the director find a producer for the film?
Sarah was primary producer at Bright Pictures which is where the film was produced.

What was the budget?
Under a million

How did they raise funds for the film?
developed a fanbase and sent information on the film to donors and future audiences. Crowdsourcing.

How did they find the films cast?
street casting, searched through agencies, schools, communities.

Who did the director collaborate with to make the film?
Rebecca collaborated with David Raedeker, Tracy Granger and Julie Fawcett.

What technology has been used to make the film?
ATR - automated dialogue replacement

What examples of cross media convergence can you find?
none

Where was the film made? Why was this important to the director?
Brixton, It's where the true story had happened.