Honey Trap - Marketing

Marketing 

Who is the target audience?

Urban adults - 25+

Urban young people (15 - 25)

List the different marketing tools that have been used to promote the film to different audiences?

• Fundraising 
• Production and festivals 
• Social Media

How has the social inclusion aspect of the film helped to promote and market it to audiences?

Because it's focus is on young people and the roles are played by young people, the audience is going to likely be for young people. This means young people will want to go and see the film

Why would this film appeal to a national audience?

It shows what happens around the suburbs. "Gripping and powerful film tackling the subject of gang culture through teenage girl eyes" 

Are there examples of synergy with other products/merchandise? 

all posters, websites and facebook page had same colours and designs 

What is the role of the BFI London FIlm Festival in promoting the film-maker?

Due to it being the largest public film event screening for more than 300 documentaries in 50 countries it is a good platform to use.