HoneyTrap - Marketing

Target Audience: 15+
Online/Offline marketing: Facebook, Twitter, trailer on YouTube, website, vimeo.
Examples of synergy: posters, website, twitter page.
This is because they use the same font and design throughout their various use of online and offline marketing strategies.
Marketing tools: Fundraising, creating a fan base website, festivals and uploading aspects of their movie on social media websites.
Would it appeal to national audience?
I think it would because it will aware the audience of what kind of violence can be carried around the corners. Furthermore it will inform them more about the 'famous' gang culture.