MARKETING
- Examples of cross media convergency - there where no examples
- Target audience - young people with an age between 15-25
- Marketing tools - Twitter , Facebook , Web page , You tube , vemo
- Social inclusion of the film - as everything is centred around young people this allows promoting ans marketing it to the audience be easier as they know what kinda of marketing technicswill appeal to young people.
- Why would Honeytrap appeal to its audience? - As it is based on a true story in that area where it looks at gang culture it is about our society this will get people intrigued .
- Examples of Synergy - Honeyrap has the same poster/ logo shown at all festivals the film is played at.
- BFI role in promoting the film - as the BFI has lots of viewers and it is the largest public film event in more than 50 countries Honeytrap gets a lot of exploitation while the film is playing this is a huge benefit
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