Marketing
Target Audience: urban adults 25+/urban young people (15-25)
BFI is one of the largest film events, so it's a good platform to use.
Marketing tool- fundraising, production, festivals and social media
Examples of synergy: posters, websites, Facebook page have same colours and designs.
link to trailer: https://www.youtube.com/watch?v=hHfCeClJEFI
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